gimmick
GIM-ik
/ˈɡɪm.ɪk/
A secret device or trick used to perform an illusion or attract attention.
In magic, it refers to a hidden physical tool (like a false thumb tip or double-backed card). In general English, it often has a slightly negative connotation of a cheap trick.
The story behind the word. Origin is uncertain, but highly likely an anagram of magic (gimac) used by American carnies and magicians in the early 20th century to describe a hidden device used to rig a game or perform a trick.
Word relationships
- device: Device is a neutral term for any tool, while gimmick specifically implies a hidden or deceptive purpose.
- authenticity: Authenticity implies straightforwardness without hidden tricks or devices.
Commonly confused with
- prop: A prop is an object visible to the audience (like a wand), while a gimmick is typically hidden from the audience's view.
Word family
- gimmicky (adjective): Using cheap tricks or devices to attract attention.
- gimmickry (noun): The use of gimmicks.
Collocations
- clever gimmick
- marketing gimmick
- hidden gimmick
Example sentences
- "He realized the trick relied on a hidden gimmick inside the deck rather than pure skill." A magician discussing his equipment.
Memory hook
A gimmick is a gem of a trick hidden in your pocket. Hidden helper.
When not to use
Avoid using in highly formal academic essays unless referring specifically to the technical term in magic history.
Fun facts
- The word gimmick was originally slang in the United States gaming community for a device used to make a fair-looking game unfair.
Related words
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