agenda

uh-JEN-duh /əˈdʒɛndə/
nounB2SATGRETOEFLIELTS
NeutralFormal

A list of items to be discussed at a formal meeting; a plan of things to be done. (In media context) An underlying often unstated plan or motive.

In media, 'agenda' often refers to a hidden or implicit set of motives, goals, or biases that influence how information is presented, rather than an explicit list of discussion points.

The story behind the word. The word 'agenda' comes directly from the Latin 'agenda,' which is the neuter plural of 'agendum,' meaning 'things to be done.' This form comes from the verb 'agere,' meaning 'to do' or 'to act.' It originally referred to a list of tasks or items for discussion. By the 20th century, particularly in political and media contexts, it developed the additional meaning of an underlying, often concealed, set of motives or plans that influence actions or reporting.

Word relationships

  • motive: A reason for doing something, especially one that is hidden or not obvious.
  • plan: A detailed proposal for doing or achieving something.
  • program: A planned series of future events, items, or performances.
  • spontaneity: The condition of being spontaneous; unplanned action.
  • impartiality: The state of being fair and unbiased.

Commonly confused with

  • goal: An agenda is often a set of goals or a broader plan, sometimes hidden, influencing actions.

Collocations

  • hidden agenda
  • political agenda
  • set the agenda
  • on the agenda
  • push an agenda

Example sentences

  • "Many viewers suspect that certain news channels have a political agenda, shaping their coverage to promote specific ideologies." Discussing media motives.
  • "The first item on the meeting agenda was to review the quarterly financial report." In a corporate meeting.

Memory hook

An 'AGENDA' is a list of 'A-GEN-DA' (a general plan) of things to do or a hidden motive. Hidden plan/motive

When not to use

While 'agenda' can mean a meeting schedule, in discussions about media, it often implies a hidden or biased motive, so be mindful of the connotation.

Fun facts

  • The phrase 'setting the agenda' refers to the power of the media or political figures to determine which issues are considered important by the public.
  • In its original Latin, 'agenda' was a plural noun, but in English, it is commonly treated as singular.

Related words

bias, partisan, spin

Explore more words

itinerary, slant, pretext, bias, campaign, unbiased

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