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platform

PLAT-form /ˈplætfɔːrm/

nounB2

neutral

A digital service or system that enables users to create, share, and interact with content and other users.

While it has other meanings (like a raised stage or a political agenda), in the context of social media, it specifically refers to the online infrastructure (e.g., Facebook, Twitter, Instagram) that hosts user activity.

The story behind the word. The word 'platform' comes from the Old French 'plate forme,' meaning 'flat form.' It originally referred to a flat, raised surface, like a stage or a blueprint. This physical sense evolved to include a declared policy or program (a 'political platform'). In the digital age, it has taken on its most common contemporary meaning: an online service that provides a 'stage' or 'base' for users to interact, share, and create content.

Word relationships

service: Broader term, could be any online offering.
network: Emphasizes the interconnectedness of users.
medium: A channel or system of communication, less specific to interactive digital spaces.

Word family

platforming (noun): The act of providing a platform or stage for someone.

Collocations

social media platform
digital platform
online platform
streaming platform

Idioms & expressions

give someone a platform

Example sentences

"Many social media platforms are grappling with how to effectively moderate harmful content." Discussing social media companies.
"The new streaming platform offers a wide range of exclusive content to its subscribers." A tech conference.

Memory hook

Think of a 'PLATFORM' as a 'FLAT FORM' or a stage where people stand and share their ideas online. Online stage

When not to use

Do not use for a simple website that doesn't facilitate user-generated content or interaction, or for physical platforms.

Fun facts

The term 'platform' in the digital sense became prominent as Web 2.0 applications, which emphasized user-generated content, gained popularity.