exclusivity
ek-skloo-SIV-ih-tee
/ˌek.skluːˈsɪv.ə.ti/
The state of being restricted or limited to a specific group, area, or amount, creating a sense of high status or privilege.
Implies that value is derived specifically from the restriction of access, making those who have access feel elite.
The story behind the word. This word is all about shutting the door. It comes from the Latin excludere, where ex- means 'out' and claudere means 'to shut or close.' Historically, it referred to keeping people out of a physical space or social circle. In modern marketing, it is the ultimate psychological carrot—making customers feel special by keeping others outside the velvet rope.
Word relationships
- selectivity: Selectivity is the process of choosing carefully, whereas exclusivity is the resulting state of keeping others out.
- privilege: Privilege is a special right or advantage, while exclusivity specifically emphasizes the shutting out of the general public.
- inclusivity: Inclusivity is the practice of including all kinds of people, while exclusivity is the practice of keeping most people out.
- accessibility: Accessibility means being easy to reach or obtain for everyone, the opposite of restricted access.
Commonly confused with
- exclusion: Exclusion is the act of leaving someone out (often negative or discriminatory), while exclusivity is the desirable quality of being limited and high-status.
Word family
- exclusive (adjective): Restricted or limited to a person, group, or area.
- exclude (verb): To deny someone access to a place, group, or privilege.
Collocations
- sense of exclusivity
- maintain exclusivity
- exclusivity agreement
- aura of exclusivity
Example sentences
- "The luxury brand maintains its exclusivity by never putting its iconic handbags on sale." Luxury brand strategy
- "The developer emphasized the exclusivity of the gated community, which features a private golf course." Real estate marketing
Memory hook
Think of an 'exclusive' club where the doorman 'excludes' everyone who isn't on the list. Exclusivity: Shutting the door to keep it special.
When not to use
Do not use when referring to simple isolation or loneliness that does not carry social or financial value.
Fun facts
- Luxury watchmaker Patek Philippe maintains exclusivity by requiring buyers to submit an application and interview before purchasing certain high-end models.
Explore more words
monopoly, monopolize, exclusivism, inclusivity, scoop, peculiar
Also appears in
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