objective
ub-JEK-tiv
/əbˈdʒektɪv/
A thing aimed at or sought; a goal. As an adjective: not influenced by personal feelings or opinions.
In performance reviews, an 'objective' is a specific, time-bound goal that an employee is expected to achieve.
The story behind the word. From the Latin 'obiectus', meaning 'something thrown before' the mind. Originally, it referred to a physical object, but in the 1600s, it began to mean a 'target' or 'goal'—something you 'throw' your efforts toward.
Word relationships
- goal: A goal is a broad desired result; an objective is a specific, measurable step taken to reach that goal.
- target: A target is often a specific number or point; an objective can be a broader achievement.
- subjective: Subjective refers to personal feelings; objective refers to facts or external goals.
Commonly confused with
- object: An object is a physical thing; an objective is a purpose or goal.
Word family
- objectively (adverb): In a way that is not influenced by personal feelings.
- objectivity (noun): The quality of being objective.
Collocations
- meet an objective
- clear objective
- strategic objective
- achieve an objective
Example sentences
- "Our main objective for the next six months is to expand into the European market." Setting goals for the new year.
- "The objective of war is a better state of peace." A classic military strategy quote.
Memory hook
An 'objective' is like an 'object' you are trying to reach. The target in front of you.
When not to use
Don't use 'objective' for vague dreams. An objective should be concrete and measurable.
Fun facts
- In grammar, the 'objective case' is the form a noun takes when it is the object of a verb.
Explore more words
objectivity, unbiased, effective, impartial, outcome, observation
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