distribution
dis-tri-BYOO-shun
/ˌdɪs.trɪˈbjuː.ʃən/
The action of sharing something out among a number of recipients.
In supply chains, it refers to the final leg of the journey—getting products from a central hub to individual stores or customers.
The story behind the word. From the Latin 'distribuere', meaning to 'divide up among tribes'. It reflects the ancient practice of splitting spoils or resources among different groups.
Word relationships
- dissemination: Dissemination is usually for information; distribution is for physical goods.
- collection: The act of gathering things together rather than spreading them out.
Commonly confused with
- contribution: Contribution is giving to a center; distribution is giving out from a center.
Word family
- distribute (verb): To give out or share.
- distributor (noun): An agent who supplies goods to retailers.
Collocations
- distribution network
- mass distribution
- distribution channel
Example sentences
- "The distribution of food aid was hampered by the lack of paved roads in the region." Global aid.
- "Efficient distribution centers are the backbone of any major supermarket chain." Retail strategy.
Memory hook
Think of a 'DISH' (food) being 'TRIBUTED' (given) to everyone. Distribution is the 'spreading out' phase.
When not to use
Do not confuse with 'allocation', which is the decision of who gets what, rather than the physical act of moving it.
Fun facts
- The 'Last Mile' of distribution is often the most expensive and difficult part of the entire supply chain.
Explore more words
supply chain, distributive, Supply, allocation, disseminate, production
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