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Campaign

kam-PAYN /kæmˈpeɪn/

nounverbB2TOEFLIELTSGRE

neutral

A series of planned activities working towards a particular goal, especially in advertising, politics, or military operations.

A campaign implies a coordinated, sustained effort over a period, rather than a single action. It has a clear objective and a defined strategy.

The story behind the word. The word 'campaign' comes from the Old French 'campagne,' meaning 'open country' or 'field.' This, in turn, derived from the Latin 'campus,' meaning 'field.' It originally referred to military operations conducted in the open field. By the 18th century, it expanded to mean any series of operations designed to achieve a particular goal, especially in politics or commerce.

Word relationships

Drive: Often implies a more intense, focused effort, sometimes shorter-term.
Operation: More formal, often military or large-scale organized effort.
Initiative: A new project or action, often part of a larger campaign.

Word family

campaigner (noun): A person who campaigns for political or social change.

Collocations

advertising campaign
marketing campaign
political campaign
election campaign
social media campaign
launch a campaign
run a campaign

Example sentences

"Our new advertising campaign aims to increase brand awareness by 20% in the next quarter." A marketing team meeting.
"The candidate launched a vigorous campaign to win over undecided voters in swing states." A political news report.
"The organization initiated a fundraising campaign to support victims of the natural disaster." A charity event.

Memory hook

CAM-PAIGN: Think of a military 'CAMp' in the 'PAIGN' (plain/field) where soldiers plan their series of actions. Series of planned actions.

When not to use

Don't use 'campaign' for a single, isolated effort or a general ongoing activity without a specific, time-bound goal.

Fun facts

The military origin of 'campaign' is still visible in phrases like 'campaign trail' (for politicians) or 'campaign headquarters'.