patronage
PAY-truh-nij
/ˈpeɪ.trə.nɪdʒ/
The support given by a patron; the power to control appointments to office or the right to privileges.
Often implies a power imbalance where a wealthy or powerful person supports an artist or a political subordinate.
The story behind the word. From the Latin 'patronus', meaning 'protector' or 'advocate', which itself comes from 'pater' (father). In ancient Rome, a patron was a high-status person who protected a lower-status 'client'.
Word relationships
- sponsorship: Sponsorship is more commercial; patronage is more personal or political.
- boycott: A boycott is the withdrawal of support, the opposite of patronage.
Commonly confused with
- mentorship: Mentorship is about guidance; patronage is about financial or political support.
Word family
- patron (noun): A person who gives financial or other support to a person, organization, or cause.
- patronize (verb): To be a frequent customer; or to treat someone condescendingly.
Collocations
- political patronage
- arts patronage
- patronage system
Example sentences
- "The arts flourished in Renaissance Italy thanks to the patronage of the Medici family." Art history
- "We thank you for your continued patronage of our store." Business
Memory hook
A 'patron' acts like a 'pater' (father) to an artist. Fatherly support.
When not to use
Can sometimes have a negative connotation (cronyism/nepotism) in politics.
Fun facts
- The website 'Patreon' is a modern digital version of the ancient patronage system.
Related words
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