early adopter

ER-lee uh-DOP-ter /ˈɜːrli əˈdɒptər/
nounC1GRETOEFL
businessmarketingtechnology

A person who starts using a product or technology as soon as it becomes available.

These individuals are typically trendsetters, willing to take risks on new innovations, and often influence others in their social circles.

The story behind the word. The term 'early adopter' is a modern marketing and sociological concept, popularized by Everett Rogers' 'Diffusion of Innovations' theory in 1962. 'Early' simply means 'at an initial stage,' and 'adopter' comes from the Latin 'adoptare,' meaning 'to choose for oneself.' So, an 'early adopter' is someone who chooses to take on something new at its very beginning.

Word relationships

  • innovator: Broader term, refers to someone who creates new things, but can also apply to the very first to use them.
  • trendsetter: Emphasizes their role in popularizing new trends.
  • laggard: Someone who is among the last to adopt a new innovation.
  • late majority: A segment of the population that adopts an innovation after the average person.

Commonly confused with

  • first user: 'First user' is literal, while 'early adopter' implies a specific demographic group with influence and a willingness to try new things.

Word family

  • adopt (verb): to take up or start to use or follow
  • adoption (noun): the action or fact of adopting or being adopted

Collocations

  • key early adopter
  • identify early adopters
  • target early adopters
  • attract early adopters

Example sentences

  • "The company relies heavily on feedback from early adopters to refine its products before a wider market release." Discussing the launch of a new smartphone.
  • "As an early adopter of virtual reality headsets, she often shares her experiences and insights with online communities." In a tech blog.

Memory hook

Imagine an 'early bird' catching the worm – an 'early adopter' catches the new product before anyone else. Early Bird Product

When not to use

Don't use it for someone who buys a product long after its initial release or someone who is simply forced to adopt a new system (e.g., a mandatory software update at work).

Fun facts

  • Early adopters are crucial for product success as their feedback helps companies refine offerings and their enthusiasm can generate buzz.
  • The 'diffusion of innovations' theory identifies several categories of adopters, with early adopters being the second group after 'innovators'.

Related words

fad, influencer

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