flagship
Noun: The best or most important one of a group of things (e.g., products, stores, or publications) owned or produced by a particular organization. Adjective: Denoting the best or most important one of a group.
Implies a leading, representative, or most prominent item. It's often the product or store that embodies the brand's identity and capabilities.
Word relationships
- premier: First in importance, order, or position.
- leading: Most important or successful.
- principal: First in order of importance; main.
- subsidiary: Less important than but related or supplementary to something else.
- minor: Lesser in importance, seriousness, or significance.
Commonly confused with
- best-seller: A 'best-seller' is simply the product that sells the most, while a 'flagship' is the most important or representative product, which may or may not be the best-seller.
Collocations
- flagship product
- flagship store
- flagship model
- flagship brand
- flagship device
Example sentences
- "The new luxury sedan is the company's flagship model, showcasing their latest engineering and design innovations." Discussing a car manufacturer.
- "The brand opened its flagship store on Fifth Avenue, designed to offer an immersive customer experience." In a retail report.
Memory hook
Think of a 'flag' waving proudly on the most important 'ship' in a fleet – it's the most prominent and representative. Flag on Ship
When not to use
Don't use it for an average or less important item. It specifically denotes superiority or prominence.
Fun facts
- In retail, flagship stores are often large, elaborately designed, and located in prime commercial areas to showcase the brand's image.
- Many tech companies release a 'flagship smartphone' each year, packed with their latest innovations.
Related words
Also appears in
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