wholesale

HOHL-seyl /ˈhoʊlseɪl/
nounadjectiveadverbB2GMATIELTS
neutral

The selling of goods in large quantities to be retailed by others.

Often used to describe buying directly from a distributor at a much lower price than a retail store.

The story behind the word. Literally 'selling by the whole' (the entire piece or large quantity) rather than in small, broken-up parts. It dates back to the 15th century when merchants would buy entire shipments to distribute to smaller shops.

Word relationships

  • bulk-selling: A more descriptive term for the same process.
  • retail: The sale of goods to the public in relatively small quantities for use or consumption.

Commonly confused with

  • bulk: 'Bulk' is the quantity; 'wholesale' is the commercial relationship (selling to a retailer).

Word family

  • wholesaler (noun): A person or company that sells goods in large quantities at low prices.

Collocations

  • wholesale price
  • wholesale club
  • wholesale trade

Example sentences

  • "The boutique buys its clothing wholesale from a manufacturer in Italy." Business
  • "The government made wholesale changes to the tax system. (Meaning extensive/complete)" General Usage

Memory hook

Wholesale is selling the 'whole' thing at once. Wholesale: The whole lot for a smaller price.

When not to use

Do not use 'wholesale' if you are buying a single item, even if it's cheap.

Fun facts

  • Wholesale clubs like Costco make most of their profit from membership fees rather than the markup on products.
  • The word 'wholesale' can also be used as an adverb meaning 'on a large scale' or 'without discrimination'.

Related words

bulk, discount, inventory

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