evocative

ih-VOK-uh-tiv ɪˈvɒkətɪv
adjectiveC1GRESATIELTS
literaryartistic

Bringing strong images, memories, or feelings to mind.

This word describes something external (a smell, a song) that has the power to pull a memory out of you.

The story behind the word. From Latin 'evocare,' meaning 'to call out.' It suggests that a memory is sleeping inside you and the evocative thing calls it out into the light.

Word relationships

  • suggestive: Suggestive is weaker; evocative implies a powerful emotional pull.
  • uninspiring: Something uninspiring fails to trigger any mental or emotional response.

Commonly confused with

  • provocative: Provocative means intended to cause anger or sexual desire; evocative means intended to bring back memories.

Word family

  • evoke (verb): To bring or recall to the conscious mind.
  • evocation (noun): The act of bringing or recalling a feeling or memory.

Collocations

  • highly evocative
  • evocative of
  • evocative imagery

Example sentences

  • "The music was deeply evocative, conjuring images of a lost summer by the lake." Art criticism
  • "The smell of roasting coffee in the morning was evocative of his time in Italy." Travel writing

Memory hook

Evocative = E-Vocal. It 'calls' the memory out. Calling memories out.

When not to use

Don't use it to describe the memory itself, but rather the thing that triggers the memory.

Fun facts

  • Olfactory (smell) memories are considered the most evocative because the olfactory bulb is directly connected to the amygdala and hippocampus.

Related words

vivid, nostalgia

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