showcase
SHOH-kays
/ˈʃoʊkeɪs/
A glass case used for displaying articles in a shop or museum (noun); to exhibit or display something in a way that highlights its best qualities (verb).
As a verb, it has a highly positive connotation, meaning to present something in the most favorable light to demonstrate its value or talent.
The story behind the word. A literal English compound of 'show' (from Old English sceawian, to look at) and 'case' (from Latin capsa, a box). It originally referred to a physical glass cabinet in a shop or museum, but by the mid-20th century, it became a popular verb meaning to display talent.
Word relationships
- highlight: Highlight means to draw attention to a specific detail, while showcase means to display the entire object or talent in an optimal setting.
Commonly confused with
- exhibit: To exhibit is to display publicly in a formal setting, while to showcase is to display specifically to highlight quality or talent.
Collocations
- glass showcase
- showcase talent
- perfect showcase
- showcase skills
Example sentences
- "The annual film festival is designed to showcase the work of independent directors." Highlighting talent
Memory hook
A showcase is a 'case' that exists purely to 'show' off something beautiful. A case to show off the best.
When not to use
Do not use when you are simply storing or hiding something away.
Fun facts
- The term 'showcase' was popularized in retail during the late 19th century when large plate-glass windows and glass display cases became cheap enough for everyday shops.
Related words
Take your vocabulary further with LangBlitz
Our English vocabulary app: FSRS spaced repetition, 5,000+ curated words across 119 topic groups, CEFR A1 to C2. Explore your mastery with the beautiful Vocabulary World feature.