escalate

ES-kuh-layt /ˈes.kə.leɪt/
verbB2SATACTIELTS
neutraljournalisticmilitary

To increase rapidly in intensity, magnitude, or scope.

Often implies a step-by-step increase, like moving up a ladder or stairs.

The story behind the word. Surprisingly, 'escalate' is a relatively new word. It was back-formed in the early 20th century from the brand name 'Escalator'. Just as the moving staircase carries people up, the verb was adopted to describe situations that move 'up' to a higher level of danger or intensity.

Word relationships

  • intensify: Intensify focuses on the strength of the feeling or action, while escalate focuses on the scale or level of the situation.
  • de-escalate: Specifically used to describe reducing the intensity of a conflict.

Commonly confused with

  • elevate: Elevate means to lift something up physically or in status; escalate means to increase in intensity or severity.

Word family

  • escalation (noun): An increase in the intensity or seriousness of something.

Collocations

  • escalate the conflict
  • escalate rapidly
  • escalate the situation

Example sentences

  • "The minor border skirmish threatened to escalate into a full-scale war between the neighboring nations." Conflict reporting
  • "If the representative cannot solve your issue, they will escalate the call to a manager." Customer service

Memory hook

Think of an 'escalator' going up; a conflict that escalates is moving up to the next level. Escalate: Ride the escalator up.

When not to use

Avoid using it for simple growth; it usually implies a tension-filled or problematic increase.

Fun facts

  • The word 'escalator' was a trademark of the Otis Elevator Company until 1950, when it became a generic term.

Related words

intensify, heighten

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