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Amplify

AM-pluh-fy /ˈæmplɪfaɪ/

verbB2GRESATTOEFL

formal

To increase the volume of (sound), especially using an amplifier; to make something more marked or intense.

Beyond just making something louder, 'amplify' implies making something more significant, widespread, or impactful. In the digital context, it often refers to increasing the visibility or reach of content.

The story behind the word. The word 'amplify' comes from the Latin verb 'amplificare,' meaning 'to enlarge' or 'to make greater.' This is formed from 'amplus' (meaning 'large, ample') and 'facere' (meaning 'to make'). So, 'amplify' literally means 'to make large.' While it originally referred to making something physically larger or more comprehensive, its use expanded to include increasing the intensity of sound or, more recently, the reach and impact of information.

Word relationships

magnify: To make something appear larger or more important.
intensify: To make or become more intense or forceful.
boost: To help improve or increase something.
augment: To make something greater by adding to it.

diminish: To make or become less.
reduce: To make smaller or less in amount, degree, or size.
attenuate: To reduce the force, effect, or value of.

Word family

amplification (noun): The act or result of amplifying.
amplifier (noun): An electronic device for amplifying sound or other signals.

Collocations

amplify a message
amplify a voice
amplify a signal
amplify an effect

Example sentences

"The musician used an electric guitar and a powerful amplifier to amplify the sound for the large concert hall." Discussing sound engineering.
"Social media algorithms can inadvertently amplify disinformation, giving false narratives a wider reach than factual reporting." Analyzing social media dynamics.

Memory hook

Think of an 'AMP' (amplifier) making music 'LOUD AND CLEAR'. To AMPLIFY is to make something stronger or louder. Amp makes loud

When not to use

Avoid using 'amplify' when 'create' or 'introduce' is more accurate. It implies making something already existing stronger or more prominent, not bringing it into existence.

Fun facts

The concept of amplification is fundamental in electronics, allowing weak signals to be strengthened for various applications.
In rhetoric, 'amplification' is a figure of speech that involves expanding on a statement or idea to give it more emphasis or detail.

Related words

Disinformation, Reinforce

Explore more words

intensify, heighten, escalate, speak up, step up, amplitude