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image

IM-ij /ˈɪmɪdʒ/

nounB1TOEFLIELTS

neutral

The general impression that a person, organization, or product presents to the public.

An image can be carefully constructed and projected, often through visual elements, branding, and messaging. It's often more immediate and surface-level than a reputation, though a strong image can contribute to a good reputation.

The story behind the word. The word 'image' comes from the Latin 'imago,' meaning 'imitation, copy, likeness, statue.' This root gives us the sense of something that represents or reflects another thing, whether literally (like a mirror image) or figuratively (like a public image).

Word relationships

persona: The aspect of someone's character that is presented to or perceived by others.
profile: A description of someone or something, often highlighting key characteristics.
facade: A deceptive outward appearance; often implies something is being hidden.

reality: The true state of affairs, as opposed to how it is perceived.
substance: The inherent nature or quality of something, rather than its outward appearance.

Commonly confused with

reputation: Image is often a more immediate, constructed visual or conceptual representation; reputation is a deeper, accumulated public judgment.

Word family

imagery (noun): visual symbolism or figurative language
imaginative (adjective): having or showing creativity or inventiveness

Collocations

public image
brand image
corporate image
cultivate an image
project an image
manage image

Idioms & expressions

image is everything

Example sentences

"The tech company worked hard to cultivate an image of innovation and user-friendliness." Referring to a company's brand.
"Despite the scandal, the actor managed to restore his public image through charity work and a heartfelt apology." Discussing a celebrity's public persona.

Memory hook

An 'image' is what you 'imagine' others see when they look at you or your brand. Imagine what they see

When not to use

Don't use 'image' when you mean a literal picture or photograph, unless the context clearly indicates the metaphorical sense of public perception.

Fun facts

The concept of 'brand image' became particularly important with the rise of mass advertising in the 20th century.
In ancient times, statues and portraits served as powerful tools for projecting the image of rulers and deities.

Related words

reputation, perception, framing

Explore more words

positioning, brand, make an impression, imaging, imprint, persona