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messaging

MES-ij-ing /ˈmɛsɪdʒɪŋ/

nounC1TOEFLIELTS

neutralbusiness

The process of conveying information, especially in a strategic or consistent manner; the core ideas or themes an organization communicates.

In PR, messaging refers to the consistent, carefully crafted core ideas and themes that an organization wants to communicate to its target audiences. It's about ensuring all communications align with the desired narrative.

The story behind the word. The word 'message' comes from Old French 'message,' which itself derives from Late Latin 'missaticum,' meaning 'a sending, a mission.' This connects to the Latin verb 'mittere,' meaning 'to send.' 'Messaging' as a noun describing the strategic process of communication is a more recent development, reflecting the modern emphasis on consistent, planned communication.

Word relationships

communication strategy: Broader term, messaging is a key component.
core themes: Refers to the central ideas being communicated.
talking points: Specific phrases or arguments to be used by spokespeople.

random communication: Unplanned or inconsistent communication.
silence: Absence of communication.

Commonly confused with

message: A message is a single piece of information; messaging is the overall strategy and collection of messages.

Word family

message (noun): a verbal, written, or recorded communication sent by or to a person or group
messenger (noun): a person who carries a message or is a go-between

Collocations

consistent messaging
key messaging
strategic messaging
campaign messaging
brand messaging

Example sentences

"The campaign's messaging focused on economic recovery and job creation, repeated across all platforms." Discussing a political campaign.
"Consistent messaging is vital to avoid confusion and maintain brand integrity during a product launch." Referring to corporate communication.

Memory hook

Think of 'messaging' as 'message-ing' – the ongoing process of sending out your core messages. Sending messages

When not to use

Do not use 'messaging' as a synonym for a single 'message.' Messaging refers to the broader strategy and collection of messages.

Fun facts

The term 'messaging' gained prominence in political communication during the late 20th century.
In digital communication, 'messaging apps' are now a primary way people send messages.

Related words

narrative, framing, spin

Explore more words

Communicate, coherent, propaganda, slant, campaign, broadcast