unboxing

un-BOK-sing /ʌnˈbɒksɪŋ/
nounB1
InformalMarketing

The act of removing a newly purchased product from its packaging and examining its features.

In modern culture, this often refers to a video recorded and posted online showing this process.

The story behind the word. The word 'box' comes from the boxwood tree, which was used to make sturdy containers. 'Unboxing' is a modern 21st-century term that turned a mundane chore into a celebrated social event.

Word relationships

  • opening: Opening is generic; unboxing is a specific ritual associated with consumer electronics and luxury goods.

Commonly confused with

  • packaging: Packaging is the material around the product; unboxing is the act of removing it.

Word family

  • unbox (verb): To remove from a box.

Collocations

  • unboxing experience
  • unboxing video
  • premium unboxing

Example sentences

  • "The influencer's unboxing video of the new smartphone reached a million views in just two hours." Describing a social media trend.

Memory hook

The 'Un' does the 'Box'. The modern Christmas morning.

When not to use

Do not use for simply opening a grocery bag; it implies a 'reveal' of a significant or exciting product.

Fun facts

  • The first 'unboxing' video on YouTube was reportedly for a Nokia phone in 2006.

Related words

review, personalization

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