showroom

SHOH-room /ˈʃəʊruːm/
nounB1IELTS
BusinessRetail

A room used to display goods for sale, such as cars, furniture, or appliances.

Focuses on display and demonstration rather than having large amounts of stock on the floor.

The story behind the word. A straightforward compound word from 'show' (to look at) and 'room'. It became common in the 19th century as manufacturing increased.

Word relationships

  • gallery: Gallery is often used for art or very high-end design.
  • warehouse: A warehouse is for storage, not for attractive display.

Commonly confused with

  • boutique: A boutique sells smaller items like clothes; a showroom often displays larger items like cars or kitchens.

Collocations

  • car showroom
  • furniture showroom
  • flagship showroom

Example sentences

  • "The Tesla showroom featured only two cars, allowing customers to focus on the design and technology." Shopping for high-end goods.

Memory hook

It is a 'Room' where they 'Show' you the best stuff. Look, but don't take home yet.

When not to use

Do not use for a grocery store or a warehouse.

Fun facts

  • Many online-only brands are now opening 'showrooms' where you can try things on, but you still have to order the item online to get it.

Related words

boutique, storefront

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