storefront

STOR-frunt /ˈstɔːrfrʌnt/
nounB2TOEFL
BusinessGeneral

The side of a store facing a street or concourse, usually including the windows and entrance.

Refers to the 'face' of the business that the public sees.

The story behind the word. A compound of 'store' and 'front'. Historically, the 'front' was the most important part of the shop for attracting customers passing by.

Word relationships

  • shopfront: Shopfront is the more common term in British English.

Commonly confused with

  • kiosk: A storefront is part of a building; a kiosk is a standalone booth.

Collocations

  • glass storefront
  • vacant storefront
  • attractive storefront

Example sentences

  • "The storefront was decorated with festive lights and a large 'Grand Opening' banner." Describing a street scene.

Memory hook

The 'Front' of the 'Store'. The face of the shop.

When not to use

Do not use for the back of the building or the interior of the shop.

Fun facts

  • In some cities, 'storefront churches' or 'storefront offices' are common, where non-retail businesses use former shops.
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