retention

ri-TEN-shun /rɪˈtenʃn/
nounC1GMATIELTS
neutralbusiness

The ability of an organization to keep its employees.

Retention is a key metric for culture; high turnover (the opposite) usually indicates a toxic environment.

The story behind the word. Literally 'to hold back.' It comes from the same root as 'tenant' (someone who holds a lease) and 'tenacious' (holding on tightly).

Word relationships

  • maintenance: Maintenance is keeping things in good repair; retention is specifically about keeping people or customers.
  • turnover: The rate at which employees leave a workforce and are replaced.

Commonly confused with

  • recruitment: Recruitment is getting people in the door; retention is keeping them there.

Word family

  • retain (verb): To keep or continue to have.

Collocations

  • employee retention
  • retention rate
  • talent retention

Example sentences

  • "Our employee retention rates have improved significantly since we introduced flexible working hours." An HR report.

Memory hook

Retention is 'Retaining' your 'Attention' on your employees so they stay. Retention = Keeping talent.

When not to use

In medicine, it refers to holding fluid; in business, it's about holding talent.

Fun facts

  • The 'Cost of Turnover' can be as high as 1.5 to 2 times an employee's annual salary, making retention a top priority for CFOs.

Related words

onboarding, morale

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