benchmark

BENCH-mark /ˈbɛntʃˌmɑːrk/
nounverbB2GMATCAT
businesstechnical

A standard or point of reference against which things may be compared or assessed.

A benchmark is usually a high-performing competitor or a past performance record used to measure current success.

The story behind the word. Originally a surveyor's mark. Surveyors would cut a notch into a stone 'bench' or wall to support a bracket (a 'bench mark') that held their leveling staff at a known height.

Word relationships

  • yardstick: A yardstick is a more informal term for a standard of comparison.
  • criterion: A criterion is a requirement for a decision; a benchmark is a level of quality to match.

Commonly confused with

  • target: A target is where you want to go; a benchmark is a measure of how well you are doing compared to others.

Word family

  • benchmarking (noun): The process of comparing performance.

Collocations

  • industry benchmark
  • set a benchmark
  • benchmark performance
  • standard benchmark

Example sentences

  • "The company's performance was benchmarked against its top three competitors." Business Performance
  • "The new processor set a new benchmark for speed and efficiency." Computing

Memory hook

A mark on a bench to see how tall you've grown. The mark to beat.

When not to use

Don't use it for a simple goal; a benchmark is a comparison point, not just a target.

Fun facts

  • In computing, 'benchmarking' is the act of running a computer program to assess the relative performance of an object.

Related words

iteration, obsolescence

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