authenticity

aw-then-TISS-ih-tee /ˌɔːθenˈtɪsəti/
nounB2SATACTTOEFL
GeneralPhilosophicalMarketing

The quality of being authentic; genuineness.

In tourism, 'authenticity' is often a debated concept—is a dance performed for tourists 'authentic' if it's part of a real tradition?

The story behind the word. The word originally referred to something that was 'authoritative.' If a document was authentic, it had the power of the author behind it. In the modern world, it has shifted to mean something that is 'real' and not a copy.

Word relationships

  • genuineness: A more common, less formal word for the same concept.
  • validity: Refers to being logically or legally sound.
  • artificiality: The state of being man-made or fake.
  • insincerity: A lack of genuine feeling (usually for people).

Commonly confused with

  • authority: Both share the root 'autos' (self), but authority is power, while authenticity is being true to oneself.

Word family

  • authentic (adjective): Of undisputed origin; genuine.
  • authenticate (verb): To prove that something is genuine.

Collocations

  • cultural authenticity
  • strive for authenticity
  • lack of authenticity
  • historical authenticity

Example sentences

  • "Travelers today often prioritize authenticity, seeking out local markets and home-cooked meals rather than tourist traps." Describing a travel experience.
  • "Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are." A philosophical take on the word. (Brené Brown)

Memory hook

An 'Author' writes an 'Authentic' story. Authenticity = The real deal.

When not to use

Don't use it to mean 'truthfulness' in a legal sense (that's 'veracity'); use it for the 'realness' of an experience or object.

Fun facts

  • The search for 'authenticity' is one of the primary drivers of the modern trillion-dollar travel industry.

Related words

indigenous, immersive

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