Endorsement

in-DORS-munt /ɪnˈdɔːs.mənt/
nounB2GRESATTOEFLIELTS
formalpoliticalcommercial

An act of giving one's public approval or support to someone or something.

Implies an explicit, formal declaration of support from a prominent figure, union, or publication.

The story behind the word. From Medieval Latin 'indorsare', literally meaning 'to write on the back of a document'. Financial checks and legal documents were signed on the back ('dorsum') to confirm approval, which expanded to mean public support.

Word relationships

  • backing: Backing can mean financial support, whereas endorsement specifically means public political backing.
  • sanction: Sanction often implies official legal permission rather than political endorsement.
  • condemnation: Public criticism or formal disapproval.
  • rejection: Refusal to support a candidate or proposal.

Commonly confused with

  • sponsorship: Sponsorship involves funding in exchange for advertising, while endorsement is political or moral backing.

Word family

  • endorse (verb): To publicly declare support for.
  • endorser (noun): A person or organization that endorses.

Collocations

  • seek an endorsement
  • official endorsement
  • celebrity endorsement
  • editorial endorsement

Idioms & expressions

  • seal of approval
  • back a horse

Example sentences

  • "The labor union's endorsement gave the gubernatorial candidate a major boost in the polls." Electoral endorsements
  • "The newspaper published a glowing endorsement of the local school board reform candidate." Media editorial

Memory hook

ENDORSEment: signing your approval on the BACK (dorsum) of a document. Public seal of approval signed on the back.

When not to use

Do not use for private, casual agreement that is never declared publicly.

Fun facts

  • The anatomical word 'dorsal' (like a shark's dorsal fin) comes from the exact same Latin root 'dorsum' (back).
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