love bombing

LUV BOM-ing /ˈlʌv ˌbɒm.ɪŋ/
nounverbC1
psychologicalinformal

An attempt to influence a person by demonstrations of attention and affection that are excessive and overwhelming.

While it feels good initially, it is often a manipulative tactic used by narcissists to gain control before 'devaluing' the partner.

The story behind the word. The term was coined in the 1970s by members of the Unification Church of the United States (the 'Moonies') to describe how they would overwhelm new recruits with affection to make them feel part of the group.

Word relationships

  • grooming: Grooming is a broader term for preparing someone for exploitation; love bombing is a specific method of doing so.

Collocations

  • victim of love bombing
  • narcissistic love bombing
  • early love bombing

Example sentences

  • "The relationship moved so fast because of his love bombing; I felt like the center of the universe." Warning about a toxic relationship pattern.
  • "Love bombing is a common tactic used by cults and abusive partners alike." Defining the term.

Memory hook

A bomb of love—it sounds nice, but it's still an explosion that causes damage. Too much, too soon.

When not to use

Don't use for someone who is just genuinely excited or 'head over heels' in a healthy way.

Fun facts

  • Love bombing often triggers a massive dopamine hit, making it literally addictive for the victim.

Related words

red flag, validation

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